Positano, a gem in the crown of the Amalfi coast, is extremely picturesque, with pink and white villas clinging dramatically to the steep hillside.

According to legend, Positano was founded by Poseidon, the god of the sea, and water activities continue to be a central attraction.

Over the years, Positano has also attracted a cosmopolitan group of writers, artists, and thinkers. Writers and artists still gather in Positano, and the town also attracts those interested in fashion.

The many small boutiques offer unique and stylish clothing for the discriminating world traveler.

Explore Positano’s hotels on this page and make a reservation online to take advantage of special web-only rates.